Free download and read ebooks online Fundraising - Principles And Practice by Michael J. Worth full book PDF ePUB Audiobook. Download a free ebooks and kindle audiobook Fundraising - Principles And Practice with ISBN id 9781483319520 full page with book summary. Michael J. Worth book PDF ePUB of Fundraising - Principles And Practice published by Sage Publications, Incorporated in 2015-04-08. Fundraising released with category Political Science with total 496 pages.
Fundraising - Principles And Practice by Michael J. Worth download book pdf epub
Fundraising: Principles and Practice provides readers with a comprehensive introduction to fundraising. Taking a balanced perspective, bestselling author Michael J. Worth offers insights on the practical application of relevant theory. The text is designed to engage readers in thinking critically about issues in fundraising and philanthropy to prepare them for careers in the nonprofit sector. Worth explores donor motivations and fundraising techniques for annual giving programs, major gift programs, planned giving, and corporate and foundation giving and campaigns. Traditional methods, including direct mail and personal solicitations, are discussed as well as new tools and practices, including online fundraising, crowd-funding and social networks, analytics, and predictive modeling. Written specifically for nonprofit career-oriented individuals, this book helps readers become successful fundraisers.
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